Blueprint your business
Map your customer journey, key records, and the workflows worth building first.
Your business.
Your rules.
Your CRM.
Get your own CRM before the end of the year.
Build more with AI than you ever thought possible. Bring the business you know. Build the systems you’ve imagined. In eight guided weeks with Allen DePeña, you’ll own and customize your core CRM, automate repetitive work, connect your business knowledge to AI, and learn to create—not just prompt.
Nova active
Pipeline
Inbox
Tasks
Signals
Lead pipeline
Today’s focus
New inquiry
Morgan L.
Trial booked
River A.
Follow-up
Taylor K.
NOVA / Two trials need a follow-up today. Drafts are ready for review.
02 / Cost opportunity
What is your software stack costing you?
Slide to estimate—or type your exact monthly cost. Use costs per location.
Every figure below is multiplied by the number of locations selected.
Website
$300 / mo
$3,600 / yr
CRM software
$350 / mo
$4,200 / yr
CRM marketing tools / automations
Additional cost. Already included in your CRM? Leave this at $0.
$0 / mo
$0 / yr
SMS credits
$150 / mo
$1,800 / yr
Team communication services
$50 / mo
$600 / yr
Traditional phone service
$100 / mo
$1,200 / yr
Phone answering / receptionist support
Use the monthly cost allocated to answering phones.
$0 / mo
$0 / yr
Potential payment-processing savings
Potential opportunity—not part of your current software and services spend.
$500 / mo
$6,000 / yr
$950 / month
$500 / month
$1,450 / month
$17,400 / year
$1,450 / mo
$17,400 / yr
$2,900 / mo
$34,800 / yr
$4,350 / mo
$52,200 / yr
$5,800 / mo
$69,600 / yr
Upgrade a traditional phone line to an AI-powered front desk.
The program’s custom CRM approach can include AI phone capability shaped around your schedule and workflows. Voice, SMS, AI, hosting, and other service usage remain separate ongoing costs.
Figures provided by Allen for illustration; they are not verified market averages. Illustrative estimates per location. Actual savings vary; AI, hosting, SMS, calling and payment-processing costs may still apply. Processing savings depend on your volume and rates.
03 / A point of view
“A system built for hundreds of people is perfect for none.”
04 / Working examples
See what’s possible when the system fits the business.
These examples come from Allen’s ZENTAI system—real software in daily use—to show the direction a custom build can take.
Ask the system. Get an answer with context.
Nova searches real CRM context—including attendance, pipeline, and class availability—then helps capture notes, create tasks, and update leads.
- Owner briefings turn aggregate trials, enrollments, retention, and pipeline metrics into a clear summary.
- A human-reviewed knowledge gap queue lets the team edit proposed answers before publishing them to the right audience.
- Significant messages and membership changes require a preview and human confirmation.
Context ready
7
items in today’s briefing
2 trial follow-ups need review
Enrollment pace is above last period
1 unanswered question is queued
05 / Own the foundation
A CRM today.
A foundation for what you build next.
The program centers on a core CRM around your priorities, with room to explore additional workflows and tools. Our wider toolkit—Allen’s website and standalone communication apps—shows where your CRM can grow next.
Custom workflows
Project & code ownership
Context-driven AI
A usable core CRM
Third-party platforms and services retain their own terms. Ongoing services may carry separate costs.
Business
brain
brain
06 / The eight-week build
You won’t watch us build.
You’ll build with us.
Eight focused weeks to turn your operating knowledge into a CRM tailored to your business—and the AI-building skills to keep going.
Wednesdays · 12:00–1:00 p.m. EST (UTC−5)
8 live calls · 60 minutes each
Every Wednesday, November 11–December 30, 2026. All dates are in Eastern Standard Time.
AI foundations & build workspace
Set up your build workspace and learn to direct AI to create—not just answer prompts.
CRM data & contacts
Model the contacts, records, and fields your business actually runs on.
Pipelines & dashboard
Build your pipeline stages and a branded dashboard that shows what matters.
Communication & follow-up
Design follow-up flows and communication records around how you work.
AI knowledge & assistants
Connect your business knowledge to an assistant that answers with real context.
Custom automations & tools
Automate repetitive work and explore extra tools around your top priorities.
Test, refine & launch plan
Test real scenarios, refine your workflows, and leave with a clear launch plan.
Your eight-week build focuses on the workflows your business needs most. Our wider toolkit shows where your CRM can grow next.
07 / The investment
$3,747
Eight weeks. A CRM built around your business. Skills that keep building.
- 8-week guided, hands-on program with Allen
- Your custom CRM project, tailored to your business
- Practical AI-building skills and room to explore more tools
- Project and code ownership
- Peer learning alongside owner-operators
No payment at application. Allen reviews every application personally.
08 / Questions
Before you build.
Stop renting someone else’s idea of how your business works.
In eight weeks, build the system your business has been waiting for.
Apply to the AI Buildroom